Generation X
1965–1977
Also known as Gen X
The last generation to complete a job application by hand and unbothered about it. Went from projectors and reels and a white sheet (or an actual screen, if you were larny) to Betamax to VHS to YouTube and Netflix in one lifetime.
Key traits
- Analogue-to-digital pragmatism
- Self-directed learning
- Low-drama adaptation
- Scepticism of hype
- Long-view context
Defining moment The late-1990s internet turned an analogue working life digital.
Generation X holds the last fully analogue stretch of working memory. A handwritten application, a filing cabinet, a film reel – none of it was a retro affectation, it was simply how the task got done. Then the sequence sped up. Projectors, Betamax, VHS, YouTube, streaming; paper systems, desktop software, cloud platforms, each arriving with less ceremony than the last.
The history leaves behind a kind of technological shrug. The machine changes, so you learn the next machine, usually without a manual and never with a launch party. What survives every switch is the habit of keeping the device separate from the job it is meant to serve. This generation has watched a good few confident futures arrive, dazzle everyone and settle down into ordinary infrastructure nobody notices any more. So their scepticism is earned rather than sour. A faster method is welcome, and it still has to answer the old question: does the work hold up when a person has to stand behind it?
Generation X Humans Interviewed
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Bridgette Cox
Learning and Development Lead
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Grant Brady
Entrepreneur
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Greg Lumley
Photographer
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Maon Seidel
Founder and CEO
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Dr Nico Goosen
Head of AI Projects
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Richard Starkey
Film editor and researcher on AI in the creative economy
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Ryan Miller
Telecommunications sales professional and entrepreneur
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Templar Wales
Advertising and Creative Lead
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Timea Kulcsar
Co-author of The Unicorn Who Found Her Magic