Templar Wales
Advertising and Creative Lead · Ecommerce Counsel Generation X
Germany
Templar Wales is the person on our team most likely to build the thing himself and then explain why it can’t be left alone. He leads creative and advertising at Ecommerce Counsel from Germany, uses AI more heavily than almost anyone I know, and keeps coming back to the same unglamorous requirement: somebody still has to check what leaves the building.
They can create the vibe. They can create a mood. They can create something that looks great... But when it comes to logos, labels, packaging, then they've failed quite spectacularly.
Templar Wales
