Humans Interviewed

Haadie Sardar

Haadie Sardar

Amazon Advertising Manager · Ecommerce Counsel Generation Z

Pakistan

Haadie Sardar once told me about advice he got in the mountains. “If you want to reach the golden horn, the highest peak, do what you don’t like.” He took it into Amazon advertising. The mathematics, the campaign structure, the granular PPC work that can swallow an afternoon and leave almost nothing visible behind. Those were the parts he liked least, so those were the parts he stayed with. Seven years on, they’re the parts that make him difficult to fool.

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