Haadie Sardar
Amazon Advertising Manager · Ecommerce Counsel Generation Z
Pakistan
Haadie Sardar once told me about advice he got in the mountains. “If you want to reach the golden horn, the highest peak, do what you don’t like.” He took it into Amazon advertising. The mathematics, the campaign structure, the granular PPC work that can swallow an afternoon and leave almost nothing visible behind. Those were the parts he liked least, so those were the parts he stayed with. Seven years on, they’re the parts that make him difficult to fool.