Luke Verhave
Copywriter · Ecommerce Counsel Millennials
Cape Town
Luke Verhave used to write product listings one by one. Thousands of them. The product changed, the flavour, the size, the claim, and the sentence shifted just enough that somebody still had to sit there and write the next one. Then AI arrived. Luke looked at what was happening to his job and put it into five words. “I’m becoming an editor now.” Not unemployed. Not obsolete. Editor.
