The sources

Chapter 7. The Flattening

17 sources behind this chapter. Each one carries a note on what it is doing in the argument.

The chapter itself, for readers of the book

  1. Model Collapse Is Already Happening, We Just Pretend It Isn’t

    Williams, Alex Communications of the ACM, Blog@CACM, 25 March 2026

    Alex Williams’s essay brings model collapse out of the laboratory and onto the open web: synthetic material is already entering the pool from which later systems learn, sanding down rare and useful differences.

    Williams, Alex. 'Model Collapse Is Already Happening, We Just Pretend It Isn’t.' Communications of the ACM, Blog@CACM, 25 March 2026. https://cacm.acm.org/blogcacm/model-collapse-is-already-happening-we-just-pretend-it-isnt/.

  2. AI Models Collapse When Trained on Recursively Generated Data

    Shumailov, I., Shumaylov, Z., Zhao, Y., Papernot, N., Anderson, R., and Gal, Y Nature 631 ( ): 755-759, July 2024

    The peer-reviewed foundation for the model-collapse discussion. Repeated training on generated data can erase the tails of the original distribution until the model retains a thinner version of reality.

    Shumailov, I., Shumaylov, Z., Zhao, Y., Papernot, N., Anderson, R., and Gal, Y. 'AI Models Collapse When Trained on Recursively Generated Data.' Nature 631 (July 2024): 755-759. doi.org/10.1038/s41586-024-07566-y

  3. The 4th Industrial Revolution: Artificial Intelligence in Film Post Production and the Impact on the Creative Economy

    Starkey, Richard MFA research report, AFDA Cape Town, 2020

    Directly cited in Chapters 7, 8 and 16. Its broken junior-development pipeline informed Chapter 24 during development, but that prose block was removed; retained under Other Sources as supporting background.

    Starkey, Richard. The 4th Industrial Revolution: Artificial Intelligence in Film Post Production and the Impact on the Creative Economy. MFA research report, AFDA Cape Town, 2020.

  4. The ‘Enshittification’ of TikTok

    Doctorow, Cory Wired, 23 January 2023

    This is the source for Cory Doctorow’s term for the familiar platform cycle in which a useful service is steadily made worse for users, then businesses, in pursuit of extraction.

    Doctorow, Cory. "The 'Enshittification' of TikTok." Wired, 23 January 2023. (Term first used on his Pluralistic blog, late November 2022.) https://www.wired.com/story/tiktok-platforms-cory-doctorow/

  5. 2023 Word of the Year Is ‘Enshittification’

    American Dialect Society American Dialect Society, 5 January 2024

    Used to show how quickly Doctorow’s wonderfully ugly word escaped the tech world and became the American Dialect Society’s 2023 Word of the Year.

    American Dialect Society. 2023 Word of the Year Is "Enshittification." 5 January 2024. https://americandialect.org/2023-word-of-the-year-is-enshittification/

  6. Enshittification: Why Everything Suddenly Got Worse and What to Do About It

    Doctorow, Cory First ed. New York: MCD, Farrar, Straus and Giroux, . London: Verso Books, 2025

    Doctorow’s full-length account of how useful platforms are degraded by extraction. It gives the flattening chapter a wider economic pattern beyond AI-generated prose.

    Doctorow, Cory. Enshittification: Why Everything Suddenly Got Worse and What to Do About It. First ed. New York: MCD, Farrar, Straus and Giroux, 2025. London: Verso Books, 2025.

All the sources, chapter by chapter