The ‘Enshittification’ of TikTok
This is the source for Cory Doctorow’s term for the familiar platform cycle in which a useful service is steadily made worse for users, then businesses, in pursuit of extraction.
Cited in
Doctorow, Cory. "The 'Enshittification' of TikTok." Wired, 23 January 2023. (Term first used on his Pluralistic blog, late November 2022.) https://www.wired.com/story/tiktok-platforms-cory-doctorow/