Commoditisation

Commoditisation is what happens when the market decides your work is interchangeable.

The task does not necessarily disappear. It becomes easier to source, cheaper to buy and harder to distinguish from the next competent version. More work may be demanded for the same pay. A specialist function may be folded into somebody else’s role. Nobody announces that the value has moved. The rate simply starts behaving as though it has.

AI accelerates this wherever output can be replicated quickly and at scale. The defence is not insisting that your draft took longer. It is building value around what cannot be swapped without consequence: judgement, trust, context, a standard and ownership of the outcome.