Glossary

Rising tide

noun phrase

The book’s image for AI capability spreading across more and more tasks: a level that keeps climbing, task by task, rather than one dramatic wave, while people decide what to do about it.

Also known as AI rising tide

The rising tide is the book’s image for how AI reaches work. A wave suggests one violent arrival, a peak, a retreat. A tide needs no single dramatic moment: it keeps coming, task by task, until the room is different and your shoes are wet. That changes the useful response. You do not have to predict the exact day a wave hits. You have to notice what is already becoming faster, cheaper or easier, and move before standing still becomes the decision. The tide is not a promise that everybody floats. Some roles shrink, some ladders lose their bottom rungs, some people carry more of the cost than others. Its one mercy is visibility: gradual change can still be seen, and seeing it is the opportunity.

See also Invisible line Commoditisation