The sources

Chapter 4. Jobs Reassemble

5 sources behind this chapter. Each one carries a note on what it is doing in the argument.

The chapter itself, for readers of the book

  1. 2026 Global AI Jobs Barometer

    PwC 15 June 2026

    Chapter 4 uses the report’s analysis of more than one billion job adverts to distinguish professionalised from democratised roles. Chapter 24 uses the 2.4 million US entry-level subset, including the seven-times increase in demands for higher-level skills.

    PwC. 2026 Global AI Jobs Barometer. 15 June 2026.

  2. The Economic Potential of Generative AI: The Next Productivity Frontier

    McKinsey & Company McKinsey Global Institute, June 2023

    This is where the book gets the estimate that generative AI could affect activities occupying 60 to 70 per cent of employees’ time—not necessarily whole jobs, but a great deal of what sits inside them.

    McKinsey & Company. 'The Economic Potential of Generative AI: The Next Productivity Frontier.' McKinsey Global Institute, June 2023. (The 60 to 70 percent automation figure.)

All the sources, chapter by chapter