The Economic Potential of Generative AI: The Next Productivity Frontier

This is where the book gets the estimate that generative AI could affect activities occupying 60 to 70 per cent of employees’ time—not necessarily whole jobs, but a great deal of what sits inside them.

McKinsey & Company. 'The Economic Potential of Generative AI: The Next Productivity Frontier.' McKinsey Global Institute, June 2023. (The 60 to 70 percent automation figure.)