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Alchemy: The Surprising Power of Ideas That Don’t Make Sense

Sutherland, Rory · WH Allen · 2019

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The missing-rung chapter uses Rory Sutherland’s ‘doorman fallacy’: removing the visible task can also remove the less visible human value that had been travelling with it.

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Sutherland, Rory. Alchemy: The Surprising Power of Ideas That Don’t Make Sense. WH Allen, 2019. (The ‘doorman fallacy’.)