The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications

Used for the AI-authorship effect and consumer moral disgust when people sense AI-generated marketing was passed off without a person behind it.

Kirk, Colleen P., and Julian Givi. 'The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications.' Journal of Business Research 186 (January 2025): 114984. https://doi.org/10.1016/j.jbusres.2024.114984.