The sources

Chapter 14. Trust

5 sources behind this chapter. Each one carries a note on what it is doing in the argument.

The chapter itself, for readers of the book

1. The Defeat of Spencer Pratt Is a Defeat of AI Slop

   Scher, Bill Washington Monthly, 9 June 2026

   A political example of AI-generated advertising failing to earn belief. The chapter uses it to separate cheap visibility from the harder business of trust.

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   Scher, Bill. 'The Defeat of Spencer Pratt Is a Defeat of AI Slop.' Washington Monthly, 9 June 2026.

2. Trust in US Business Survey

   PwC PwC, 2024

   PwC’s trust survey supplies the broader business context: people care not only whether an organisation performs, but whether it behaves competently, consistently and in their interests.

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   PwC. 'Trust in US Business Survey.' 2024.

All the sources, chapter by chapter