The Future of Content Belongs to the Tastemakers

Conceptual debt beneath Chapter 16’s move from ‘can we make this?’ to ‘should we make this?’ The article argues that, once content becomes easy to produce, deciding what deserves to exist and what not to make becomes the valuable editorial work. The current chapter does not name or quote the article.

Soto, Alex. 'The Future of Content Belongs to the Tastemakers.' Contently, 20 March 2026. (Conceptual debt: the can-we to should-we framing.)